Cleft Palate Foundation in Chapel Hill, NC serves individuals and families affected by cleft lip/palate and other craniofacial conditions by connecting them to team care, providing education, and offering personal support
SHOESTRING was hired to help plan and implement a Branding Initiative & Strategic Marketing Communications Campaign to increase the capacity of the organization and further its mission.
A “refresh” was given to the logo along with the development of logo usage guidelines and a new “look” for the organization. SHOESTRING also provided custom illustrations for their series of parent education booklets. These illustrations were also utilized in education videos.