State of Massachusetts Animal Response Team


SMART (State of Massachusetts Animal Response Team) selected SHOESTRING as its agency for its rebranding project. The project included the development of a new logo and website.

To represent the wide array of animals the organization serves, a “customizable” logo was designed, allowing for the ability to communicate different animal (with the paw print in the badge).

See the website SHOESTRING created for this client:


Some of the Nonprofits We are Proud to Have Served
SHOESTRING (name and logo) is a registered trademark.