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Nonprofit Digital Marketing | SHOESTRING (the nonprofit's agency)
Nonprofit Digital Marketing

Popular social media website logos printed on paper and hanging

Social networks. Social media engagement & ads. Digital news releases. Digital media. Tweeting. Liking. Trending. Fans. Online news rooms. Web-optimized press releases. Search engine optimization. Google Adwords. Retargeting online Ads. RSS feeds. Content marketing. E-marketing. Blogs.

The terminology (and its ever-changing nature) can be daunting. Entire conferences are dedicated to the subject. Universities are adding degree programs.

But what is “digital marketing” exactly?

It is a perfect example of how all marketing is connected — or, at least should be — in order to be effective.

Digital Marketing refers to all marketing communications activities that have a digital or online component. The reality is, everything related to marketing is somehow connected to the digital world (and the digital world is connected, well, to the world).

If your nonprofit has a printed brochure, it lists a website. That website is part of your “digital marketing” strategy. On that website, you have a newsroom for media relations. You also have a Twitter profile to connect with journalists. You also engage donors and stakeholders online, and they “like” you on Facebook. So you invite them to sign up for your nonprofit email newsletter. From there, they RSVP to an event. You send out a press release, but is it optimized with search terms to increase its online visibility?

All communications vehicles for nonprofits have a digital component today (or should). But, does your nonprofit have a digital marketing strategy? And does this strategy tie-in to your overall branding and messaging?

What we do is help guide nonprofits through this process. Let us put our experience with other nonprofits to work for your cause. SHOESTRING can provide you with the guide map, or manage your entire online presence. (Oh, and we also design websites. But only for nonprofits.)

  • Social media engagement and ongoing management
  • Digital Advertising on social media (Facebook, Twitter & YouTube), Google Display Network & Retargeting ads
  • Search Engine Optimization (SEO)
  • Google Adwords set-up and ongoing management
  • Web-optimized press releases
  • Email Marketing (strategy, content development or full ongoing managment)
  • Content Management

Click on the links in the left sidebar to see some sample projects or contact us to learn more.

SHOESTRING (name and logo) is a registered trademark.