SPCA Florida of Lakeland, Florida selected SHOESTRING to lead its branding and marketing communication needs. SPCA Florida will undergo a branding and communications audit lead by SHOESTRING to determine opportunities to strengthen its brand identity (see new brand logo to the right) and messaging. The SHOESTRING team also provided SPCA Florida a branding style guide, corporate identity package and a comprehensive set of new marketing communication materials. SPCA Florida (www.SPCAFlorida.org) exists to eliminate animal suffering and to enhance the human-animal bond by engaging the entire community in the welfare and well-being of animals. The nonprofit accomplishes this by advancing model programs to promote the adoption of healthy animals, prevent dog and cat overpopulation, provide veterinary medical services for animals in the community and keep animals in homes through safety net strategies.