Nonprofit Branding
Idea and solution concept A nonprofit brand is so much more than your logo. Throughout the past 15 years, we have developed a unique and effective branding process for nonprofits. It jump-starts strategic thinking and unifies organizations as they work together with us. Any designer can create a logo. But only nonprofit marketing experts can develop a complete nonprofit brand. We begin by doing our homework and getting to know your organization through a branding and communications audit process (that also ends up with nonprofits getting to know themselves better). Our work does not result in a new logo or “design” — it results in an increased capacity for the entire nonprofit organization. It lays a foundation for all future marketing communications projects, making the investment last as long as the organization itself. All branding projects are led by our founder Hannah Brazee Gregory, who is a leading national expert in nonprofit branding and a sought-after speaker and workshop trainer on the subject. Check out the sample projects listed at the left, or contact us to learn more.
We have loved working with Shoestring over this past year. They are professional and affordable. Their efforts have made a real difference in our ability to get the word out about the work we do at Story Shares. We are excited to continue working with them.
─ Louise Baigelman, Executive Director, Story Shares
"Their knowledge of the nonprofit landscape saved me time, money and work. The product was informative, attractive and cost effective. Shoestring hits above its weight class."
─ Heather Hartshorn, Lextended Day
SHOESTRING (name and logo) is a registered trademark.
The Shoestring Agency (the nonprofit's agency)