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SHOESTRING PR Team Active in Reporting of Ebola Outbreak in West Africa

ebola627(April 2015) SHOESTRING has been working to assist Salesian Missions with the launch of an emergency fund to support programs in Ghana, Liberia and Sierra EbolaWebAdLeone working to help contain the deadly outbreak of the Ebola virus. To get the word out, the PR team at SHOESTRING prepared a press release and has been working with the media outlets (like Bloomberg) to help them with their reporting. Ads were also created to promote the emergency fund. They are also making connections between journalists and missionaries working on the ground. In Sierra Leone, the government has turned to Salesian programs to care for children orphaned as a result Ebola. Salesian Missions has also worked with Stop Hunger Now to deliver lifesaving food and medical supplies to people in need in Sierra Leone and Liberia where the emergency has triggered food shortages. In Liberia, Salesian missionaries—along with local volunteers—are working to reach people at risk in rural areas. They are providing basic information and instructions from the n Ministry of Health, distributing gloves, long-sleeve shirts, and disinfecting agents such as chlorine. The missionaries are reporting that they are in desperate need of these supplies, which is why funds are needed. In Ghana, the Salesian-run Don Bosco Youth Network of West Africa is heading up an aggressive public education campaign in an attempt to head off the kind of humanitarian disaster Ebola has wrought in neighboring countries. “The situation is extremely urgent,” said Father Mark Hyde, executive director of Salesian Missions, the U.S. development arm of the international Salesians of Don Bosco. “We are hearing from our missionaries in the affected countries and they are asking for immediate assistance to help fund their life-saving efforts.” Salesian Missions is urging the public to donate to its Ebola Emergency Fund, which will go directly to support missionaries currently working on the ground in countries affected by the Ebola outbreak. Go to to give. The national PR efforts has made a difference for the emergency fund, and the work being done on the ground in West Africa. SEE SOME OF THE COVERAGE GENERATED BY SHOESTRING’S WORK: Bloomberg (see story) National Geographic (see story) Washington Post (see story) Chicago Tribune Business Week New Haven Register Merced Sun Star (see story) London South East (see story)
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