HANNAH BRAZEE GREGORY | Founder + Chief Creative Officer (LinkedIn) FullSizeRenderHannah is a national expert in nonprofit communications and a sought-after speaker and workshop presenter. At The Shoestring Agency, she is responsible for all facets of agency services, most importantly as senior strategist and chief creative director. Hannah is particularly well-known for her nonprofit branding expertise, creative energy and ability to produce attention-getting campaigns. As an expert in the field, she has written numerous articles and has been interviewed by Marketplace on NPR, NBC News and others. Hannah began her career working in the public relations departments of a university and a children’s hospital and cares deeply about doing work that matters. A trained and experienced journalist, she has a passion for helping nonprofits tell their stories and working with the news media to produce meaningful coverage. By combining her experience producing news and television segments with her an award-winning writing and graphic design talents, she is able to provide unparalleled expertise and services to clients. Hannah attended the William Allen White School of Journalism and Mass Communications at the University of Kansas. She began working in the field of communications and journalism at the age of 16 and her experience includes everything from voicing television pieces to working as a sports photojournalist and even producing (and hosting) segments for a travel cable channel. Every ounce of experience she has goes toward helping her clients further their missions. Her personal passions include raising her two sons and anything that allows time to be spent in the great outdoors.

KYLE GREGORY | Managing Director + Senior Marketing Strategist (LinkedIn) Kyle_headshot Kyle’s specialty is client strategy. His career has spanned both nonprofit and progressive private sectors and includes extensive marketing and branding experience within the technology, airline and the food industries. From analyzing complicated technical data for marketing purposes to leading efforts to launch a new food specialty product nationally, his high-level business experience is extremely valuable to SHOESTRING clients. Kyle leads all web development projects in additional to working on branding and strategic marketing projects (among others). He is also responsible for all agency operations, including finance and business development. Kyle has a bachelor’s degree in communications from the University of Kansas and a master’s degree from Avila University. He has been putting his MBA and creative ideas to work for Shoestring Agency clients since 2001. When he is not working, he can be found watching Kansas Jayhawk basketball or sailing off the coast of Maine (depending on the season).  

STACY JONES | Senior Project Director StacyJ_headshot Stacy Jones has more than 20 years of experience in the nonprofit sector and as a freelance journalist. She has spent the majority of her career taking on capacity-building projects to start new nonprofit organizations and revitalize others. Having been both an executive director and board member, Stacy knows how to effectively blend marketing and public relations, fundraising, nonprofit leadership and strategic planning to develop strong nonprofits and build their capacity to better meet their missions. Stacy is a sought-after board trainer and strategic planning facilitator. In her role with Shoestring Agency, she helps lead projects that include strategic marketing planning, messaging strategy, copywriting and public relations. Stacy understands how powerful effective storytelling is for nonprofit organizations and how to tap into the most newsworthy angles for maximum exposure. Stacy is also highly-skilled in crisis communications. She has a master’s degree in journalism from Colombia University School of Journalism and her work has been published nationally in print and online in magazines including Redbook and Glamour, and in trade publications such as PI Magazine and the Philanthropy Journal. Stacy has been an integral part of our agency’s team for more than 10 years. When Stacy is not working on projects for The Shoestring Agency, she can be found doing research for her latest novel.  

LAURA PERILLO | Project Director Laura_250Laura Perillo is a seasoned writer and PR professional with 20 years of experience in communications. Her extensive PR experience has armed her with a broad understanding of what it takes to compose and tell a compelling story. After earning her bachelor’s degree in journalism from the University of Massachusetts, Laura began her career in New York City at ABC, as a writer and corporate communications assistant for their company magazine, INK. She has since worked for several institutions of higher education, including Wesleyan and Northeastern, and multiple private public relations firms. Laura has successfully placed clients in The New York Times, The Wall Street Journal, The Financial Times, The Washington Post, USA Today, The Chronicle of Higher Education, Entrepreneur Magazine, Huffington Post Parents and, among many other outlets. When she’s not working, Laura can be found playing with (or corralling) her two young children.  

ERIC HOFFSTEN | Senior Art Director + Lead Designer EricH_headshotSenior art director and graphic design guru, Eric Hoffsten, is able to put his talents to work for good causes—an important part of his decision to join The Shoestring Agency. Eric spent eight years as an art director and senior-level designer in New York City where he worked for Bill SMITH STUDIO on high-profile, international publishing projects. Eric attended Brown University, where he earned a bachelor’s degree in modern culture and media studies. He has been putting his talents to work for good and making our clients happy for a decade. When he is not working, he can be found enjoying one of Maine’s award-winning craft beers or walking the trails at oceanfront state parks near his home with his two sons.  

BOB CRAM | Senior Designer / Illustrator + Web / Interactive Developer BobC_headshotBob is responsible for developing new media projects for our clients—from websites with full content management systems to highly creative internet banner campaigns. Bob is an experienced developer in addition to being a highly skilled illustrator and designer. One minute he may be creating flash banner ads for and the next, creating illustrations for health education publications. Bob attended the University of Southern Maine where he concentrated on media studies, writing and video. To contact a member of our team, please email, and place the intended recipient’s name in the subject line. We will make sure it gets in the right in-box. Are you a creative professional or nonprofit consultant looking to partner with us? Send us a note via email, we would love to hear about your project.
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