Cleft Palate Foundation

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Cleft Palate Foundation in Chapel Hill, NC serves individuals and families affected by cleft lip/palate and other craniofacial conditions by connecting them to team care, providing education, and offering personal support The Shoestring Agency was hired to help plan and implement a Branding Initiative & Strategic Marketing Communications Campaign to increase the capacity of the organization and further its mission. A “refresh” was given to the logo along with the development of logo usage guidelines and a new “look” for the organization. The Shoestring Agency also provided custom illustrations for their series of parent education booklets. These illustrations were also utilized in education videos.
Name and logo is a registered trademark.
The Shoestring Agency (the nonprofit's agency)