Lincoln Parks was unnamed start-up nonprofit that found The Shoestring Agency. We evaluated their primary needs and limited budget and recommended the development of a nonprofit brand logo and identity. Our team assisted their team with their naming, logo and tagline development, messaging and a branding and graphics style guide. Lincoln Parks is an all-volunteer nonprofit organization in Lincoln, California which facilitates the process of raising funds and designing new community parks while also improving existing parks. The city has been forced to defer plans to build new parks into the distant future, but Lincoln Parks is working to fill this void — both for social and economic value. As a result, everyone in the community will benefit for generations to come.