SPCA Florida is an animal shelter, animal adoption center, veterinary clinic and animal hospital in Lakeland, FL. The organization needed nonprofit branding experts to determine opportunities to improve their brand identity and then produce new communication materials. SPCA Florida hired SHOESTRING and our first initiative was to undergo a nonprofit branding communications audit. We recommended to not rebrand or completely overhaul the existing brand, but to update and enhance the brand logo with new unique typography, imagery and color palettes. We then created a full brand uniform consisting of a complimentary color scheme and typography set and delivered a branding and graphics style guide. We then pursued the design of SPCA Florida’s corporate identity package, brochure booklet, fact sheets, t-shirts and PowerPoint presentation.